FIRST Framework

In the twenty-plus years since I discovered the Experience Economy, its concepts and principles have made their way into virtually all countries, industries, and aspects of business. And now, thanks to this book by Mohamed Bahgat, we now see the Experience Economy fully illuminated in learning as well.

In the twenty-plus years since I discovered the Experience Economy, its concepts and principles have made their way into virtually all countries, industries, and aspects of business. And now, thanks to this book by Mohamed Bahgat, we now see the Experience Economy fully illuminated in learning as well.

FIRST is in fact a framework of frameworks, building atop time-tested models and theories including our Experience Economy concepts as well as a framework I have always loved in learning, the Kolb Experiential Learning Cycle (to name just two). Mohamed puts these into practice as he combines them with all of the action research (quantitative and qualitative) and practical work that he has done for over a decade, across more than ten countries on at least four continents. The end result is a proven, practical, and priceless model with five domains and fifteen principles that you can use yourself in staging active deep learning experiences. That is a goal to which we can all ascend. So take the FIRST step and read this book!

B. Joseph Pine II

Dellwood, Minnesota
Co-founder, Strategic Horizons LLP
Author, The Experience Economy, Authenticity, Mass Customization, and Infinite Possibility: Creating Customer Value on the Digital Frontier

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